Alira Sells Out, Redefining Melbourne’s South-East Growth Story

23/10/2025

Uncategorised

Alira by Moremac Property Group has officially sold out, confirming its place as one of Melbourne’s most sought-after suburban communities. What was once fragmented, flood-prone land has been transformed into a premium neighbourhood that has redefined suburban living in Melbourne’s south-east.

Located in Berwick – one of the region’s last remaining infill development opportunities – Alira turned more than 70 hectares of flood-prone, fragmented land into a thriving community. The project’s success was driven by Moremac working alongside 15 landowners and all levels of government to unlock a site many had considered undevelopable.

“This is more than a housing project. Alira is a case study in unlocking complex land through smart design and collaboration,” said Moremac CEO Tom Trevaskis. “The fact that Alira has sold out is proof of the extraordinary demand for thoughtfully designed communities in Melbourne’s south-east. Challenges can lead to exceptional outcomes when you have the right vision and team. Alira is a future-focused project that balances environmental sensitivity, design quality and real market demand.”

Set against the backdrop of rolling hills, green vistas and established charm, Alira blends heritage charm with contemporary living. This coupled with access to all that Berwick and its surrounds has to offer only minutes away– schools, shops, transport, and open space.

The neighbourhood comprises 770 lots, with a mix of traditional homes, townhomes and premium land offerings. Homes overlook natural and newly created waterways, with architectural guidelines in place to maintain a high standard of design. Importantly, over 12 hectares, more than 20% of the site has been dedicated to wetlands and open space, preserving the area’s semi-rural identity while creating a healthy, connected lifestyle for residents.

Smart infrastructure, strong returns

Alira’s transformation was made possible through an innovative flood mitigation strategy, replacing outdated outdated infrastructure with a network of four interconnected wetlands. These not only manage stormwater at scale, but provide a tranquil setting for the neighbourhood.

The results speak for themselves. Since launching in 2015, land values at Alira have tripled. Recent lots were selling at over $1,500/sqm, while townhomes and medium-density homes achieved strong rental and resale demand. With the community now officially sold out, Alira stands as a benchmark for successful suburban development in Victoria.